Few month ago we meet an amazing woman, Ife Thomas. She has the idea of helping guys (mainly) achieve their dream of becoming whatever they want in life and she has the perfect guide to do so. Ife was planning to release this guide as a book named "I hate my job but can't leave right now". Once you buy the book you will have a serie of assessments with Ife to guide you and sharp your ideas. The entire project was named MINDWORKOUT as you can train your mind the same way to train your body. To carry on with such an amazing idea she needed some help.

We had several meetings and checked all the project requirements. In the begining the project needed a branding strategy that would represent it, that's how MINDWORKOUT logo and aesthetical elements came to life. Them the videos, the first one "mindworkout video" was aimed to show people their dreams were achievable, and the second one was a testimonial one, "people who came before you".

Of course there where also few things needed, in the beginning the Landing page with email capture and a blog, where Ife could connect with people and also show the videos. In a second stage, the platform had more information about Ife and the possibility to buy the "I hate my job but can't leave right now" book and finally, to launch the book we generated a platform where the users could enter and check the book and download it per chapter.

The entire platform was build in php language, the website is fully responsive and everything within the site was managed from an easy-to-use backend. Everything connected to promote through Facebook, Instagram and twitter.

The launch of the website and entire project was past October 17th 2015, and due to such an incredible response Ife is updating info and planning to launch again in the beginning of 2016. Hope to see you there :)

Video 1: "MindWorkOut" video presentation

Video 2: "People who came before you" video